| Hit |
Any connection to an Internet site,
including inline images and errors. |
|
Request
(Page View) |
Any hit that successfully retrieves
content. Unlike hits, requests are related to content and user
behavior. For example, if a user requests an HTML page that has
three graphics files, the web server might make a log entry for the
three graphics files, the HTML page, and perhaps add some lines for
overhead. However, only one request is counted by Analysis. |
|
| Visit |
A series of consecutive requests from a
user to an Internet site. If your log file data includes referrer
data, then new visits begin with referring links external to your
Internet site. Regardless of whether or not you have referrer data,
if a user does not make a request after a specified time period, the
previous series of requests is considered to be a completed visit. |
|
| User |
Anyone who visits your site at least
once. If your log file data contains cookie data, users will be
identified by their cookie . If your log files do not contain cookie
data, a registered username is assigned to users. Or, if no
registration information is available, users’ are identified by
their Internet hostnames. Many organizations use Internet gateways,
which mask the real Internet hostnames, so user counts may be
conservative for those users identified by their Internet hostnames. |
|
| Organization |
A commercial, academic, nonprofit,
government, or military entity that connects users to the Internet,
identified by an entity’s Internet domains. Microsoft Site Server
Analysis groups together all domains registered to the same
organization as one organization. If a domain is unavailable in the
database, one Internet domain is used to identify one organization. |
|
| Request duration |
The time between two consecutive requests
in the same visit. |
|
| Visit duration |
The time between the first and last
request of a visit. This time does not include how long users viewed
the last request of a visit. |
|
| Ad request |
An opportunity to deliver an advertising
element to a Web site visitor. An ad request is a measure of the
"active technology" that requires the user to interact
with the site before a new advertisement will appear. |
|
| Ad click |
The opportunity for a Web site visitor to
be transferred to a location by clicking on an advertisement, as
recorded by the server. |
|
| Ad click rate |
The percentage of ad requests that
resulted in an ad click. |
|
| Geography |
The continent, country, region, state,
city, and zip code are based on an organization's Internet domain
registration. Only Internet domains found in the Analysis database
are included in region, state, city, and zip code analyses. Each
Internet domain is associated with only one zip code, so all users
from a domain used in multiple locations are considered to be at one
location. |
